BRINGING FANS, BRANDS AND CULTURE TOGETHER

Culture never stands still. People's needs and wants, their motivations and passions constantly evolve. Only by staying close to societal values and trends can we create branded content and experiences people truly care about.

By fully understanding culture we help brands to become part of the conversation, globally.

That's what we do.

We believe the world of music is the most powerful way of connecting with people on an emotional level.

With our content reaching billions and teams in 74 countries, UMGB offers a unique approach to brand marketing. Whether your brand is looking to shift perception, reach a new generation, boost sales or build loyalty; we will help you define your voice in culture.

Services

Insight
Strategy
Talent
Creative
Innovation

We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.

Our Work

We think strategically and creatively to produce branded experiences and campaigns for clients around the globe. From long-form and short-form content to immersive events. Original compositions to live showcases. We don't do ordinary, and neither should you.